Niche topics with little search volume, tight budgets, several roles in the buying center, questions specific to each industry. These traits make AI visibility a task of its own in B2B. Agent Franz helps marketing leads at mid-sized B2B companies measure and improve how visible they are in AI answers.
AI visibility is hard to measure. That makes the interplay of well-chosen prompts, technical and content optimization, and the measurement of actual AI crawler traffic all the more important. We cover this approach in three modules:
Measures where and how often AI systems mention your company.
Shows concrete starting points for improving your online presence for AI systems.
Shows which AI crawlers visit your website and what they do there.
Plenty of tools exist for measuring and improving AI visibility. In our experience, many of them pay too little attention to the traits of mid-sized B2B companies. That is why we built Agent Franz.
More than 30 years of B2B marketing and sales experience went into Agent Franz, among other things to generate more relevant prompt suggestions and to make optimization both effective and efficient.
Agent Franz is tailored to B2B companies in the DACH region: GDPR compliant and operated on servers in Germany.
We use resources as efficiently as we can. By default we run several measurements every week, for example, which gives higher reliability at a comparable cost.
Alexander Knapp and Ferdinand Stapenhorst are behind Agent Franz. Both are experienced entrepreneurs with more than 30 years of expertise, in B2B marketing and in software development respectively. Together they wrote the practice handbook “KI-Sichtbarkeit für den B2B-Mittelstand” (in German), which is the basis for the Agent Franz tool.
Try Agent Franz free for 30 days or book a demo.
For B2B companies in the DACH mid-market that already have their online marketing in place and want to know how visible they are in AI answers. The tool is less suited to very small businesses with no online marketing experience.
When prospects ask ChatGPT, Gemini, Google AI Overviews or Perplexity for providers or solutions, these systems name a selection of companies and sources. AI visibility describes how often and in what form your company appears in those answers.
Agent Franz covers the systems that matter most in the DACH B2B market: ChatGPT, Perplexity, Gemini, Microsoft Copilot, Google AI Mode and Google AI Overview. For technical reasons Claude can only be added as an API query (in preparation).
Agent Franz puts selected questions that are relevant to your topics and target group to the AI systems and evaluates whether and how your company is named. The measurement runs weekly and with several repetitions, to even out fluctuations and give more dependable results. It is anonymous and gives a controlled approximation, not a picture of individual user sessions. A competitor comparison puts your visibility into context.
Agent Franz is designed around the traits of mid-sized B2B companies: more relevant prompt suggestions drawn from B2B practice, attention to industry-specific features and the typical roles in a B2B buying center. It is GDPR compliant and operated in Germany.
No. Agent Franz includes the three modules AI Visibility, AI Optimization and AI Traffic in one offer, because AI visibility improves far more when measuring, improving and proving work together.
You can find the current terms on the pricing page.
You try Agent Franz for 30 days at no cost and without a credit card. When the trial ends, your account is deleted unless you sign a contract.
The module uses your web server access logs to evaluate which AI crawlers visit your website. A ready-made integration exists for Cloudflare, and you can put Cloudflare in front of your site later. Alternatively you can upload log files manually. That makes the module usable under a wide range of technical conditions.
Agent Franz is GDPR compliant and operated in Germany. In the AI Traffic module, IP addresses are pseudonymized as the file is read, and the uploaded log file is deleted after evaluation.
